Google Ads Pricing

Clear, honest pricing.
Straightforward fees, no hidden costs.

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Contact me to get started

MONTHLY MANAGEMENT

My fee scales with your ad spend. As your budget grows, so does the work involved.

Monthly Ad Spend Monthly Management Fee
£300 – £599/month£350/month
£600 – £899/month£500/month
£900 – £1,499/month£700/month
£1,500+/month£900/month

For example, if your ad spend is £400/month your management fee is £350/month. If your budget later increases to £600/month, the fee moves to £500/month from the following month. You'll always be told in advance.

Your ad spend is paid directly to Google and is never passed through me.

What's always included:

  • Weekly monitoring and optimisation

  • Keyword and negative keyword management

  • Bid adjustments based on performance data

  • Monthly performance report

  • Email support

SETUP AND ONBOARDING

Quoted separately from the monthly fee. Setup is completed before campaigns go live. Your monthly retainer begins once onboarding is complete.

Service Fee
Account audit (existing account review)£200 – £400
Strategy (competitor review, keyword research, budget recommendations)£250 – £500
Campaign setup (structure, ad groups, keywords, copy, extensions)£350 – £600
Conversion tracking check and link (existing GA4/GTM)£150
Conversion tracking full setup from scratch£300
Full onboarding (audit + strategy + setup)£750 – £1,200

All setup fees are one-off. These services are also available without ongoing management if you'd prefer to run your campaigns yourself once they're built. The exact fee within each range is confirmed before any work begins.

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Additional services

  • Google Business Profile setup and optimisation — £250 one-off

  • Google Business Profile ongoing management — £150/month

  • Landing page design — from £300

Anything else you need, ad creative, additional campaigns, competitor research. ust ask. I'll quote based on what's actually involved.

Not sure where to start?

If you know roughly what you want to spend on ads each month, I can tell you straight away which service fits. If you're not there yet, an audit or strategy session is usually the right first step.

All prices shown exclude VAT. Ad spend is paid directly to Google and is not included in any of the fees above. Prices are reviewed annually.