Google Ads Pricing
Clear, honest pricing.
No hidden fees, no vague retainers, no surprises.
My pricing is based on the level of ownership involved, not just the time I spend. Managing ads within a defined scope is a different job to owning performance, direction, and decisions. The fee reflects that difference.
MONTHLY MANAGEMENT
My management fee scales with your ad spend. As your budget grows, the work involved increases — more to monitor, more to optimise, more to report on.
| Monthly Ad Spend | Monthly Management Fee |
|---|---|
| £300 – £599/month | £350/month |
| £600 – £899/month | £500/month |
| £900 – £1,499/month | £700/month |
| £1,500+/month | £900/month |
For example, if you start with a £400/month ad spend your management fee is £350/month. If your budget later increases to £600/month, your fee moves to £500/month from the following month. You will always be told in advance.
What's always included, regardless of tier:
Weekly monitoring and optimisation
Keyword and negative keyword management
Bid adjustments based on performance data
Monthly performance report
Email support
SETUP AND ONBOARDING
Quoted separately from the monthly fee. Setup is completed before campaigns go live. Your monthly retainer begins once onboarding is complete.
| Service | Fee |
|---|---|
| Account audit (existing account review) | £200 – £400 |
| Strategy (competitor review, keyword research, budget recommendations) | £250 – £500 |
| Campaign setup (structure, ad groups, keywords, copy, extensions) | £350 – £600 |
| GTM and GA4 check and link | £150 |
| GTM and GA4 full setup from scratch | £300 |
| Full onboarding (audit + strategy + setup) | £750 – £1,200 |
All setup fees are one-off. The exact figure within each range is confirmed in your proposal before any work begins.
ONE-OFF SERVICES
For businesses that don't need ongoing management.
Audit only — £200 to £400
Strategy only — £250 to £500
Setup only (account built and handed over) — £350 to £600
Light monthly monitoring (post-setup, no active management) — £150/month
Light monthly monitoring is an oversight service. It is not active management and does not include bid strategy changes, copy updates, or reporting.
OPTIONAL ADD-ONS
These are never bundled into monthly management by default. Each is quoted and agreed separately before any work begins.
Google Business Profile setup and optimisation — £250 one-off
Google Business Profile ongoing management — £150/month
Landing page design — from £300
Ad creative — from £200
Additional campaign management — from £150 per campaign
Competitor and market research — custom quoted
Urgent turnaround under 24 hours — +£100 surcharge
Not sure which service is right for you?
A good starting point is your monthly ad budget. If you know roughly what you want to spend on ads each month, I can tell you straight away which service fits and what the fee would be.
If you're not sure about your budget yet, an audit or strategy session is often the right first step. It gives you a clear picture of what's possible before you commit to anything.
Use the contact form to get in touch.
All prices shown exclude VAT. Ad spend is paid directly to Google and is not included in any of the fees above. Prices are reviewed annually.