Google Ads Pricing
Clear, honest pricing.
Straightforward fees, no hidden costs.
MONTHLY MANAGEMENT
My fee scales with your ad spend. As your budget grows, so does the work involved.
| Monthly Ad Spend | Monthly Management Fee |
|---|---|
| £300 – £599/month | £350/month |
| £600 – £899/month | £500/month |
| £900 – £1,499/month | £700/month |
| £1,500+/month | £900/month |
For example, if your ad spend is £400/month your management fee is £350/month. If your budget later increases to £600/month, the fee moves to £500/month from the following month. You'll always be told in advance.
Your ad spend is paid directly to Google and is never passed through me.
What's always included:
Weekly monitoring and optimisation
Keyword and negative keyword management
Bid adjustments based on performance data
Monthly performance report
Email support
Ads Account Audit — from £300
What's included:
A written report covering campaign structure, keyword strategy and search terms
Match type and spend efficiency review, flagging where budget is being wasted
Conversion tracking as visible within Google Ads, plus a look at Performance Max and landing pages
Recommended priorities, ranked by likely impact
Ads + Tracking Audit — from £550
Everything in the Ads Account Audit, plus a full check of your Google Tag Manager and Google Analytics 4 setup, to confirm conversions are firing correctly and tracking the right actions.
Both are one-off and standalone, with no ongoing management involved. Final pricing depends on the size and condition of your account. This is confirmed with you before any work begins.
This doesn't include hands-on changes to your account. Anything that needs fixing (pausing keywords, adjusting bids, adding negatives, rewriting ads) is quoted separately, either as a one-off or as a step towards full monthly management.
Want the audit followed by a rebuild? If your account needs restructuring rather than just a report, see the Existing Account Audit, Strategy & Rebuild package.
GOOGLE ADS AUDIT
For businesses managing their own account who want a professional check-in.
GOOGLE ADS SETUP SERVICE
For businesses starting Google Ads for the first time, or restarting a dormant account.
From £600. Includes a mini audit, keyword research, connecting your conversion tracking, a full campaign build for one to two campaigns with two ad sets, four weeks of monitoring after launch, and a handover session.
If there's no tracking set up at all, or your existing account is unusable and needs replacing, this is a bigger job, get in touch for a quote.
If you already have a live campaign that's spending and generating data, and you want it restructured or optimised rather than rebuilt from nothing, that's an Ads Audit, not a setup.
All setup fees are one-off. This service can be run without ongoing management afterwards, if you'd rather take over the account yourself once it's built. The exact fee is confirmed with you before any work begins.
ACCOUNT REBUILD & RESTRUCTURE
For businesses with an existing account that needs a full audit, a strategy reset and a rebuild.
From £1,200*
Includes the audit, strategy and rebuild, plus the same four weeks of monitoring and handover session as the Setup Service.
Prefer to start smaller?
Ad account audit only — from £300*
Ad account + tracking audit — from £550*
Conversion tracking check and link (existing, working GA4/GTM) — £150*
Conversion tracking troubleshooting and fix (existing GA4/GTM that isn't firing correctly) — from £400*
Strategy only — from £250* A written plan for what your account needs, campaign structure, targeting and budget recommendations, without the hands-on build.
Rebuild only — from £400* The hands-on rebuild itself, new campaigns, ad groups and ads, based on strategy you've already decided (from your own audit or ours).
*Final pricing depends on the size and condition of your account. This is confirmed with you before any work begins.
All setup fees are one-off. Both services can be run without ongoing management afterwards, if you'd rather take over the account yourself once it's built. The exact fee within each range is confirmed with you before any work begins.
Additional services
Google Business Profile setup and optimisation — £250 one-off
Google Business Profile ongoing management — £150/month
Landing page design — from £300
Anything else you need, ad creative, additional campaigns, competitor research. Just ask. I'll quote based on what's actually involved.
Not sure where to start?
If you know roughly what you want to spend on ads each month, I can tell you straight away which service fits. If you're not there yet, an audit or strategy session is usually the right first step.
All prices shown exclude VAT. Ad spend is paid directly to Google and is not included in any of the fees above. Prices are reviewed annually.