Google Ads Pricing
Clear, honest pricing.
Straightforward fees, no hidden costs.
MONTHLY MANAGEMENT
My fee scales with your ad spend. As your budget grows, so does the work involved.
| Monthly Ad Spend | Monthly Management Fee |
|---|---|
| £300 – £599/month | £350/month |
| £600 – £899/month | £500/month |
| £900 – £1,499/month | £700/month |
| £1,500+/month | £900/month |
For example, if your ad spend is £400/month your management fee is £350/month. If your budget later increases to £600/month, the fee moves to £500/month from the following month. You'll always be told in advance.
Your ad spend is paid directly to Google and is never passed through me.
What's always included:
Weekly monitoring and optimisation
Keyword and negative keyword management
Bid adjustments based on performance data
Monthly performance report
Email support
GOOGLE ADS AUDIT
For businesses managing their own account who want a professional check-in.
Ads Account Audit — £200
What's included:
A written report covering campaign structure, keyword strategy and search terms
Conversion tracking as visible within Google Ads, plus a look at Performance Max and landing pages
Recommended priorities, ranked by likely impact
Ads + Tracking Audit — £450
Everything in the Ads Account Audit, plus a full check of your Google Tag Manager and Google Analytics 4 setup, to confirm conversions are firing correctly and tracking the right actions.
Both are one-off and standalone, with no ongoing management involved.
This doesn't include hands-on changes to your account. Anything that needs fixing (pausing keywords, adjusting bids, adding negatives, rewriting ads) is quoted separately, either as a one-off or as a step towards full monthly management.
GOOGLE ADS SETUP SERVICE
For businesses with no existing account, or one that needs building again from scratch.
£500 (or £350 if GA4, GTM and conversion tracking are already live and working)
Includes the full campaign build, GA4 and Google Tag Manager setup, four weeks of monitoring after launch, and a handover session. Full details on the Setup Service page.
All setup fees are one-off. Both services can be run without ongoing management afterwards, if you'd rather take over the account yourself once it's built. The exact fee within each range is confirmed with you before any work begins.
EXISTING ACCOUNT AUDIT, STRATEGY & REBUILD
For businesses with an existing account that needs a proper audit, a strategy reset
and a rebuild.
£900 to £1,400
Includes the audit, strategy and rebuild, plus the same four weeks of monitoring and handover session as the Setup Service.
Prefer to start smaller?
Audit only — £200 to £400
Strategy only — £250 to £500
Conversion tracking check and link (existing GA4/GTM) — £150
All setup fees are one-off. Both services can be run without ongoing management afterwards, if you'd rather take over the account yourself once it's built. The exact fee within each range is confirmed with you before any work begins.
Additional services
Google Business Profile setup and optimisation — £250 one-off
Google Business Profile ongoing management — £150/month
Landing page design — from £300
Anything else you need, ad creative, additional campaigns, competitor research. Just ask. I'll quote based on what's actually involved.
Not sure where to start?
If you know roughly what you want to spend on ads each month, I can tell you straight away which service fits. If you're not there yet, an audit or strategy session is usually the right first step.
All prices shown exclude VAT. Ad spend is paid directly to Google and is not included in any of the fees above. Prices are reviewed annually.