Hi, I'm Selena, the driving force behind Adelie Creative.

Hi, I’m Selena – the founder and creative force behind Adelie Creative.

With over 25 years of experience in graphic design, I’ve worked with brands like Formula 1, O2 and Primark. Alongside client work, I also explore surface pattern design — a creative outlet that gives me space to experiment, play and stay inspired.

When the pandemic disrupted my freelance work, I began supporting local businesses with their social media. That shift reignited my love for creative strategy and led me to retrain as a social media manager — bringing together design expertise with a more thoughtful, accessible approach to content.

As a business owner navigating health challenges and family life, I understand how overwhelming social media can feel. That’s why I focus on making it simpler — with inclusive strategies, clear content plans and design-led support that help you show up consistently, accessibly and with confidence.

Let’s create content that reflects your business and connects with the people who need it.

Want to know how I can support your business →

A few things you might not know about me

  • I love reading dystopian fantasy books

  • The mountains are my happy place, I’m into bouldering, snowboarding and fresh air

  • My son doesn’t know this, but I sneak courgette, carrots and lentils into my homemade sausage rolls

  • I live with a rare genetic illness called Diamond Blackfan Anaemia — a type of bone marrow failure. My body doesn’t make healthy red blood cells

  • I’m always listening to something: Trip Hop, Portishead, Groove Armada, Nightmares on Wax, LTJ Bukem-style drum & bass, old-school Fabric Live mixes and chilled-out Ibiza classics

  • I’m a big fan of all things Marvel

GET IN TOUCH

Whether you’re exploring strategy, need support with accessible content, or simply want to connect, I’d love to hear from you.

Use the form below to get in touch and tell me a bit about what you need. If you’re based nearby, I’m always up for a chat over coffee – first one’s on me.

Let’s see how we can make your content work better for your business.