Hi, I'm Selena, the driving force behind Adelie Creative.

I’ve spent more than 28 years as a graphic designer, working with brands like Formula 1, O2 and Primark. From print to digital, the tools have changed over the years, but the way I work hasn’t. I love attention to detail, precision and seeing results come to life.

I was diagnosed with Diamond Blackfan Anaemia just after my son was born. It’s a rare bone marrow failure condition, diagnosis meant I needed to rethink how I worked. Adelie Creative was born.

I run my business in a way that works with my health. Flexibility matters.

I enjoy working directly with people, understanding what their business actually needs and helping them get found online. For most of my clients, that means Google Ads management — taking care of the setup, the ongoing tweaks and making sure the right people are finding them.

I’m organised, communicate clearly and don’t waste anyone’s time. If I’m managing something for you, you’ll always know what’s happening and why.

Most of my clients work with me long term or recommend me to others. I think that’s because I keep things simple, I explain what I’m doing and I actually care whether it’s working.

Outside of work, I’m usually in the mountains, reading something dystopian or trying to get my son to eat one more vegetable than yesterday.