Privacy Policy

Effective from July 2025

This Privacy Policy explains how Adelie Creative Ltd ("we", "us", or "our") collects, uses, and protects your personal information when you visit our website at www.adelie-creative.co.uk.

We are committed to respecting your privacy and complying with data protection law, including the UK General Data Protection Regulation (UK GDPR).

1. Who We Are

Adelie Creative Ltd is a limited company registered in England.
Our registered address is: Box 40, 105 London Street, Reading, Berkshire RG1 4QD.

If you have questions about this policy or your data, you can reach us at: info@adelie-creative.co.uk

2. Information We Collect

We may collect and process the following types of data:

a. Personal data you provide to us

This may include:

  • Your name and contact details when you complete a form or book a service

  • Email addresses for newsletters or digital product access

  • Details shared through enquiries, consultations or direct communication

b. Usage data

We use analytics tools like Google Analytics and Meta Pixel to understand how users interact with our website. This may include:

  • Your IP address and browser type

  • Pages visited and time spent on site

  • Referring websites

  • Geographical region (based on IP)

We process this data for legitimate interests — to improve our services and marketing effectiveness.

c. Cookies

Cookies help our website function properly and provide insights for improvement.
You can manage cookie preferences through your browser settings.

d. Facebook Pixel

We use Meta’s Pixel to display relevant ads on Facebook and Instagram. This may collect anonymised data on actions taken on our website. You can manage ad preferences directly via Facebook's privacy settings.

3. How We Use Your Data

We use your data to:

  • Provide our services and respond to your enquiries

  • Send relevant newsletters or updates (with your consent)

  • Improve the performance, accessibility and design of our website

  • Comply with legal obligations

We never sell your data or share it for commercial gain.

4. Legal Basis for Processing

We process your personal data on the following legal grounds:

  • Consent – for sending newsletters or personalised emails

  • Contract – to deliver services you’ve requested

  • Legitimate Interests – to operate and improve our website

  • Legal Obligation – for compliance and tax purposes

5. How Long We Keep Your Data

We only keep personal data for as long as necessary:

  • Newsletter/email data: until you unsubscribe

  • Client project and contact data: up to 12 months after our work together concludes

  • Analytics and website data: up to 14 months (via Google Analytics)

  • Legal records (e.g. invoices): up to 6 years

6. Your Rights

You have the right to:

  • Request access to your personal data

  • Ask us to correct or delete your data

  • Withdraw consent at any time

  • Object to processing for marketing

  • Lodge a complaint with the Information Commissioner’s Office (ICO)

To exercise your rights, email: info@adelie-creative.co.uk

7. Data Sharing & Third Parties

We may share your data with trusted partners who help us operate our website, send newsletters, or process payments (e.g. Stripe, MailerLite). These providers only process data in line with our instructions and GDPR requirements.

8. Security

We use secure systems and privacy-first processes to protect your personal data.
However, no digital platform can guarantee 100% security — so please avoid sharing sensitive data via forms.

9. Links to Other Sites

Our website may include links to other websites. This policy only applies to Adelie Creative Ltd. We are not responsible for the privacy policies of other sites.

10. Updates to This Policy

We may update this policy occasionally. If changes are significant, we will post a clear notice on our website or email you directly.

Last updated: July 2025