Privacy Policy

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Last updated: May 2026

Adelie Creative Ltd understands that your privacy is important to you and that you care about how your personal data is used. We respect and value the privacy of everyone who visits this website and will only collect and use personal data in ways that are described here, and in a way that is consistent with our obligations and your rights under the law.

Please read this Privacy Policy carefully. If you have any questions, contact us using the details in section 13.

1. Who We Are

This website is owned and operated by Adelie Creative Ltd, a limited company registered in England and Wales.

Company name: Adelie Creative Ltd Company number: 10000400 Registered address: Suite G04, 1 Quality Court, Chancery Lane, London WC2A 1HR Trading address: Twyford, Berkshire Email:contact@adelie-creative.co.ukData controller: Selena Durrant

2. What This Policy Covers

This Privacy Policy applies to your use of adelie-creative.co.uk. Our website may contain links to other websites. We have no control over how your data is collected or used by other websites and advise you to check their privacy policies before providing any personal data.

3. What Is Personal Data?

Personal data is defined by the UK GDPR and the Data Protection Act 2018 as any information relating to an identifiable person who can be directly or indirectly identified. This includes obvious information such as your name and contact details, as well as less obvious information such as IP addresses and online identifiers.

4. The Legal Framework

We process your personal data in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Data (Use and Access) Act 2025, together with any other applicable data protection legislation in force from time to time.

5. Your Rights

Under the Data Protection Legislation, you have the following rights, which we will always work to uphold:

  • The right to be informed about our collection and use of your personal data. This Privacy Policy provides that information.

  • The right to access the personal data we hold about you. See section 12 for how to make a subject access request.

  • The right to have your personal data rectified if it is inaccurate or incomplete.

  • The right to erasure — the right to ask us to delete personal data we hold about you.

  • The right to restrict our processing of your personal data in certain circumstances.

  • The right to object to our use of your personal data for a particular purpose.

  • The right to withdraw consent at any time, where we are relying on consent as our legal basis.

  • The right to data portability in certain circumstances.

For more information about your rights, or to exercise any of them, contact us using the details in section 13. You also have the right to lodge a complaint with the Information Commissioner's Office at ico.org.uk. We would welcome the opportunity to resolve any concerns directly first.

6. What Data We Collect and How

Name, email address, message content Collected via contact form submission. Used to respond to your enquiry.

IP address, browser type, pages visited, session data Collected automatically via Google Analytics 4 when you visit the site. Used to understand how our website is used and to improve it.

Pseudonymous ad interaction data (clicks, conversions) Collected via Google Ads conversion tracking tag, which fires on conversion actions. Used to measure the effectiveness of our Google Ads campaigns.

Pseudonymous browsing and interaction data Collected via Meta pixel where you have given consent. Used to measure Meta ad performance and build audiences.

We do not collect payment information, special category data, or personal data relating to children.

7. How We Use Your Personal Data

Under the Data Protection Legislation, we must always have a lawful basis for using personal data.

Responding to your enquiry Data used: name, email address, message content. Lawful basis: legitimate interests (responding to a direct request from you).

Analysing website usage to improve the site Data used: aggregated session and behaviour data via GA4. Lawful basis: legitimate interests (improving our website). The analytics exemption under the Data (Use and Access) Act 2025 applies where data is aggregate only. An opt-out is available via our Cookie Policy.

Measuring Google Ads conversion performance Data used: pseudonymous conversion event data. Lawful basis: consent (via cookie banner).

Measuring Meta ad performance Data used: pseudonymous interaction data via Meta pixel. Lawful basis: consent (via cookie banner).

Following up on enquiries or sending relevant service information Data used: name, email address. Lawful basis: legitimate interests (direct marketing following a direct enquiry). You may opt out at any time by contacting us.

8. How Long We Keep Your Data

Contact form enquiries (name, email, message) Kept for 2 years from the date of enquiry, or until the business relationship ends, whichever is later.

GA4 analytics data Kept for 14 months (Google's default retention setting).

Google Ads conversion data Kept as set within Google Ads Manager (typically 90 days).

Meta pixel data Kept as set within Meta Business Manager.

9. How and Where We Store Your Data

Contact form data submitted via our Squarespace website is stored within Squarespace's infrastructure. Squarespace is based in the United States and processes data in accordance with the UK's adequacy framework and standard contractual clauses. For more information, see Squarespace's privacy policy at squarespace.com/privacy.

Analytics and advertising data is processed by Google and Meta respectively, within their own platforms and infrastructure, subject to their own privacy policies and terms.

We take appropriate security measures including: limiting access to personal data to those with a legitimate need; using secure, password-protected devices; and having procedures in place for identifying and responding to data breaches.

10. Do We Share Your Personal Data?

We do not sell your personal data. We may share it with the following service providers who process data on our behalf:

Squarespace Inc. Website hosting and contact form data storage. Web services sector. USA (adequate safeguards in place).

Google LLC Analytics (GA4) and advertising measurement (Google Ads). Technology sector. USA (adequate safeguards in place).

Meta Platforms Inc. Advertising measurement (Meta pixel). Technology sector. USA (adequate safeguards in place).

In some limited circumstances we may be legally required to share personal data if involved in legal proceedings or complying with a court order or government authority.

11. How Can You Control Your Personal Data?

You can control the use of cookies and tracking technologies through our cookie banner when you first visit the site, or at any time by updating your cookie preferences via the link in our Cookie Policy.

To opt out of follow-up communications following an enquiry, reply to any email from us and ask to be removed, or email contact@adelie-creative.co.uk.

12. How Can You Access Your Personal Data?

You have the right to request a copy of the personal data we hold about you (a subject access request). All requests should be made in writing to contact@adelie-creative.co.uk or to our registered address above.

There is normally no charge. We will respond within one calendar month of receiving your request. If your request is complex, we may take up to three months in total and will keep you informed of progress.

13. How to Make a Complaint

If you have any concern about how we handle your personal data, please contact us in the first instance:

We will acknowledge your complaint within 30 days and aim to resolve it promptly. If you remain unsatisfied, you have the right to lodge a complaint with the Information Commissioner's Office at ico.org.uk or by calling 0303 123 1113.

14. Changes to This Policy

We may update this Privacy Policy from time to time. The "last updated" date at the top of this page will reflect any changes. We encourage you to check this page periodically.

Adelie Creative Ltd | Company No. 10000400 | contact@adelie-creative.co.uk

COOKIE POLICY — adelie-creative.co.uk

Last updated: May 2026

This Cookie Policy explains what cookies are, which ones we use on adelie-creative.co.uk, why we use them, and how you can control them. It should be read alongside our Privacy Policy.

1. What Are Cookies?

Cookies are small text files placed on your computer or device when you visit a website. They are widely used to make websites work efficiently and to provide information to the website owner. Cookies set by the website you are visiting are called first-party cookies. Cookies set by other parties — such as analytics or advertising providers — are called third-party cookies.

2. The Legal Position

Under the Privacy and Electronic Communications Regulations 2003 (PECR) as amended by the Data (Use and Access) Act 2025, we must obtain your consent before placing non-essential cookies on your device. We do this through our cookie banner when you first visit the site.

The Data (Use and Access) Act 2025 introduced a limited analytics exemption: where analytics cookies collect only aggregate, anonymised data used solely to improve the website — and an opt-out is available — explicit consent may not be required. We have configured our Google Analytics 4 setup to use this exemption where possible. All advertising and tracking cookies require your explicit consent.

3. Cookies We Use

Strictly necessary cookies

These cookies are essential for the website to function and cannot be switched off. Your consent is not required for these cookies.

squarespace-visitor-id | Squarespace Session management and security. Set by Squarespace to maintain your session and protect against cross-site request forgery.

ss_cvr, ss_cvisit | Squarespace Squarespace visitor recognition used for internal aggregate analytics. No personal identification.

crumb | Squarespace Security cookie used to prevent cross-site request forgery on form submissions.

Analytics cookies (aggregate — opt-out available)

These cookies help us understand how visitors use our website by collecting aggregated, anonymised data. Under the analytics exemption introduced by the Data (Use and Access) Act 2025, these may be set without prior consent provided an opt-out is available. We have configured GA4 to collect aggregate data only, with IP anonymisation enabled and advertising features disabled.

_ga | Google Analytics 4 | First-party Distinguishes unique users. Stores a randomly generated client ID. Expires after 2 years.

ga[ID] | Google Analytics 4 | First-party Used to persist session state. Expires after 2 years.

_gid | Google Analytics 4 | First-party Distinguishes users. Expires after 24 hours.

To opt out of Google Analytics tracking, you can use the Google Analytics Opt-out Browser Add-on available at tools.google.com/dlpage/gaoptout, or decline analytics cookies via our cookie banner.

Advertising and measurement cookies (consent required)

These cookies are set only when you accept advertising cookies via our cookie banner. They are used to measure the performance of our advertising campaigns. They do not enable us to identify you personally.

gclaw, gclau | Google Ads | Third-party Google Ads conversion tracking. Records when a user has clicked an ad and subsequently completed a conversion action on our website, such as submitting a contact form. Expires after 90 days.

_fbp | Meta (Facebook) | Third-party Meta pixel. Used to deliver, measure, and improve the relevance of advertising on Meta platforms. Expires after 90 days.

fbc | Meta (Facebook) | Third-party Stores the last Meta ad click. Used in combination with fbp to link ad clicks to conversions. Expires after 90 days.

These cookies are only set with your consent. You can withdraw consent at any time by updating your cookie preferences below.

4. Consent Mode

Our website uses Google Consent Mode v2. This means that if you decline advertising cookies, Google Ads conversion tags will not set cookies and will not collect personal data. Aggregated, cookieless conversion modelling may still occur within Google's own systems to help advertisers understand campaign performance at a statistical level — this does not involve the use of your personal data.

5. How to Control Cookies

You can manage your cookie preferences in several ways:

  • Cookie banner: when you first visit our website you will be shown a cookie banner. You can accept all, decline non-essential cookies, or manage preferences by category.

  • Update preferences: change your settings at any time by clicking the cookie preferences link in the footer of our website.

  • Browser settings: most browsers allow you to refuse or delete cookies. Consult your browser's help documentation for instructions.

  • Google Analytics opt-out: install the Google Analytics Opt-out Browser Add-on at tools.google.com/dlpage/gaoptout.

  • Meta ad preferences: manage your preferences at facebook.com/ads/preferences.

Please note that disabling certain cookies may affect the functionality of this website.

6. Changes to This Policy

We may update this Cookie Policy from time to time to reflect changes in the cookies we use or changes in the law. The "last updated" date at the top of this page will reflect any changes.

7. More Information

For more information about how we use personal data generally, see our Privacy Policy. To contact us about cookies or data protection, email contact@adelie-creative.co.uk.

Adelie Creative Ltd | Company No. 10000400 | contact@adelie-creative.co.uk

WEBSITE TERMS OF USE — adelie-creative.co.uk

Last updated: May 2026

These Terms of Use govern your use of adelie-creative.co.uk (our "Site"). Please read them carefully. By using our Site, you agree to these terms. If you do not agree, please do not use our Site.

These terms should be read alongside our Privacy Policy and Cookie Policy.

1. About Us

This Site is owned and operated by Adelie Creative Ltd, a limited company registered in England and Wales (Company No. 10000400).

Registered address: Suite G04, 1 Quality Court, Chancery Lane, London WC2A 1HR Trading address: Twyford, Berkshire Email:contact@adelie-creative.co.uk

2. Use of Our Site

You may use our Site for lawful purposes only. You must not use our Site:

  • In any way that breaches any applicable local, national, or international law or regulation.

  • In any way that is fraudulent, or has any fraudulent purpose or effect.

  • To transmit any unsolicited or unauthorised advertising or promotional material.

  • To knowingly transmit any data or material that contains viruses, trojans, or any other harmful programs.

  • To attempt to gain unauthorised access to any part of our Site or any server, computer, or database connected to our Site.

We reserve the right to suspend or restrict access to our Site to any person who breaches these terms.

3. Intellectual Property

All content on this Site — including text, images, graphics, logos, and the Adelie Creative brand — is owned by or licensed to Adelie Creative Ltd and is protected by copyright and other intellectual property laws.

You may view, download, and print pages from this Site for your own personal, non-commercial use. You must not reproduce, distribute, modify, or use any content from this Site for commercial purposes without our prior written consent.

The Adelie Creative® registered trade mark may not be used without our express written permission.

4. Accuracy of Information

We make reasonable efforts to ensure that the information on our Site is accurate and up to date. However, we do not warrant or represent that the information is complete, accurate, or free from errors. We reserve the right to change, update, or remove content at any time without notice.

Nothing on this Site constitutes legal, financial, or professional advice. If you require advice, please contact us directly.

5. Third-Party Links

Our Site may contain links to third-party websites. These links are provided for your convenience only. We have no control over the content of those websites and accept no responsibility or liability for them or for any loss or damage that may arise from your use of them. The inclusion of a link does not imply our endorsement of the linked site.

6. Limitation of Liability

To the fullest extent permitted by law, Adelie Creative Ltd excludes all liability for any loss or damage of any kind arising from your use of, or inability to use, our Site or any content on it.

We do not exclude liability for death or personal injury caused by our negligence, for fraud or fraudulent misrepresentation, or for any other liability that cannot be excluded by law.

7. Availability of the Site

We do not guarantee that our Site will always be available or free from interruption. We may suspend, withdraw, or restrict access to all or any part of our Site for business, operational, or technical reasons without notice.

8. Privacy and Cookies

Our use of your personal data is governed by our Privacy Policy. Our use of cookies is governed by our Cookie Policy. Both are available on our Site and form part of the terms on which you use it.

9. Changes to These Terms

We may update these Terms of Use from time to time. The "last updated" date at the top of this page will reflect any changes. Your continued use of our Site after any changes constitutes your acceptance of the updated terms.

10. Contact and Complaints

If you have any questions about these Terms of Use, or wish to make a complaint, please contact us:

We aim to acknowledge all complaints within 30 days.

11. Law and Jurisdiction

These Terms of Use are governed by the laws of England and Wales. Any dispute arising from your use of our Site shall be subject to the exclusive jurisdiction of the courts of England and Wales.

Adelie Creative Ltd | Company No. 10000400 | contact@adelie-creative.co.uk