FAQs

1. Getting Started

What services do you offer?

I provide a range of services to support small businesses with their online visibility:

• Google Ads Management - Targeted campaigns to get your business seen by the right people on search

• Google Business Profile Management - Keeping your profile active and accurate for local search

• Social Media Management - End-to-end content creation, scheduling, and engagement for Instagram, Facebook, and LinkedIn

• Social Media Audits - Tailored reviews with clear next steps

• Canva Templates & Graphics - Custom, reusable visuals to streamline your content workflow

All service details and pricing are available on the service pages.

Which service is right for me?

That depends on your goals, time and budget.

• Want to reach more people on Google? → Try Google Ads Management

• Want to show up in local search? → Try Google Business Profile Management

• Want to outsource your social media completely? → Go for Social Media Management

• Want to know what's working on social media? → Start with a Social Media Audit

• Want structure and tools for creating content? → Try Canva Templates

Unsure? Get in touch and I'll help you find the best fit.

Can I combine services?

Absolutely. Many clients combine Google Ads with Google Business Profile management, or add Canva templates to support their social media. I'll personalise everything to suit your business and needs.

2. Booking & Payments

How do I book a service?

To start, get in touch via the Contact page. Once we agree on a service, I'll send a proposal you can approve and pay online.

Do I need to pay upfront?

Yes.

• One-off services (Social Media Audits, Canva Templates): Payable upfront

• Ongoing services (Google Ads Management, Google Business Profile Management, Social Media Management): Monthly invoices in advance

A one-off setup fee of £350 applies to Social Media Management packages to cover onboarding and platform setup.

Which payment methods do you accept?

All payments are processed securely via Stripe.

3. Working Together

What's included in a social media audit?

You'll receive a personalised review of your content, platform setup and accessibility, along with practical recommendations and simple next steps suited to your goals. Audits start from £300, or £500 with a mini strategy session.

What's included in Social Media Management?

Management includes content creation, scheduling, engagement, and monthly updates, all aligned with your brand, voice and audience. Packages cover Instagram and Facebook (from £750/month) or LinkedIn (from £500/month). There's a one-off setup fee of £350.

What's included in Google Business Profile management?

I manage your Google Business Profile so it stays active and accurate. That includes setup or review, posting regular updates, responding to reviews, and keeping your information current. £150/month.

Can sessions be online or in-person?

Yes. I offer both online via Zoom and on-site sessions (depending on your location). Travel fees apply to in-person sessions not within a defined local radius.

4. Templates, Revisions & Licensing

How many revisions are included?

Each service includes up to two rounds of revisions. Additional revisions are charged at £50/hour.

Who owns the designs and templates?

Ownership transfers to you once full payment is received. Preliminary work or unused concepts remain the property of Adelie Creative unless otherwise agreed.

Do I need Canva Pro to use templates?

Templates are built using Canva Pro. Editable versions require a Pro licence. Or you can request non-editable formats (PNG, JPEG) if you use the free version.

What about licensing for stock imagery or fonts?

Any usage-based assets like stock images or fonts are licensed to you. You're responsible for ensuring any client-provided content is properly licensed.

5. Policies

What is your cancellation policy?

• One-off services (Social Media Audits, Canva Templates): Free cancellation up to 48 hours before start

• Ongoing services (Google Ads Management, Google Business Profile Management, Social Media Management): 28 days' written notice required; monthly fees are non-refundable once the service period has commenced

• Setup fees are non-refundable after onboarding

Can I reschedule a session?

Yes, as long as it's at least 48 hours before the scheduled time. Rescheduling is based on availability.

Do you offer refunds on digital products?

Due to the instant-access nature of digital products, refunds are not offered. If you have issues with your purchase, please contact me and I'll resolve it.

6. Accessibility & Support

How do you build accessible content?

Accessibility is central to my work:

• Inclusive language and alt text for images

• Colour contrast and formatting for ease of reading

• Structured content (headings, bullet lists, clear calls to action, etc.)

These principles are integrated into every service. You'll receive hands-on how-to guidance too.

7. Google Ads

What's included in Google Ads management?

I handle the setup, targeting, ad copy, keyword research and monthly optimisation, all tailored to your goals. You'll get regular updates, simple performance reports, and clear recommendations based on what the data is telling us. Google Ads management starts from £350/month.

How much should I expect to spend on Google Ads?

I typically work with businesses spending £500 or more per month on Google Ads. If your budget is lower and you're wondering whether Google Ads is right for you, get in touch and we can talk it through.

Do I need a website to run Google Ads?

Not necessarily. We can run ads that point to your Google Business Profile or a dedicated landing page. I'll help you choose the right setup based on where you are right now.

Can I book a one-off Google Ads setup?

No. Google Ads needs ongoing management to work effectively. Campaigns need monitoring, adjusting, and optimising based on performance. I offer monthly management starting from £350/month.

How do I know if my ads are working?

You'll get regular updates showing how your ads are performing, including impressions, clicks, and cost per result. I'll explain what those numbers actually mean for your business, so you can make informed decisions without second-guessing.

Can I run both Google Ads and social media support together?

Absolutely. Many clients combine Google Ads with Google Business Profile management, social media management, or Canva templates. I'll help you create a plan that supports your visibility across channels, without overwhelming you.

Still have questions?

If you can't find the answer above, please get in touch. I'm here to help you get found online with clarity and confidence.