If your audience can’t access or understand your content, they won’t engage with it. This post breaks down what social media accessibility really means, why it matters for growing businesses, and how small, practical changes can help more people connect with your content.

When we think about accessibility, we often picture physical spaces — ramps, lifts, accessible toilets. But in today’s world, digital accessibility is just as essential, especially for growing businesses that rely on online platforms to build trust, connect with customers, and drive growth.

Creating a comprehensive social media strategy can feel overwhelming, especially for small business owners or those new to digital marketing. The multitude of platforms, constant algorithm changes, and the pressure to consistently produce engaging content can be daunting. However, you don’t need to dive into a full-fledged social media strategy right away. Instead, starting with a creative strategy and a content calendar can set a solid foundation making the process more manageable.