Designing for accessibility doesn’t mean limiting your creativity – it means making your content easier to engage with for more people. This quick guide shares five simple, design-led ways creatives can make their social media posts and digital content more inclusive, without sacrificing style.

If your audience can’t access or understand your content, they won’t engage with it. This post breaks down what social media accessibility really means, why it matters for growing businesses, and how small, practical changes can help more people connect with your content.

When we think about accessibility, we often picture physical spaces — ramps, lifts, accessible toilets. But in today’s world, digital accessibility is just as essential, especially for growing businesses that rely on online platforms to build trust, connect with customers, and drive growth.

As a social media manager, designer, and solo business owner, I spend upwards of 10 hours each week planning and strategising my own content. I understand firsthand the formidable challenge of managing social media a small business faces. But what if there was a secret weapon to ease this burden?

Tired of endless brainstorming sessions? Wouldn't it be amazing to have a tool that helps YOU generate fresh ideas, draft engaging content, and even refine your posts? That's where Large Language Models (LLMs) such as ChatGPT and Google Gemini come in.