The keywords you add to your ads account and the ones Jo Public types into Google aren't always the same thing. Well they are, but not in the way you think.

I've always been more interested in the process behind bringing the work to life. Nearly three decades in design and a love of print production taught me that's actually a superpower, it turns out Google Ads needs exactly the same thinking.

Social media keeps you visible. But it can't capture the person who's already searching for what you offer. Here's why most small businesses need both, and why they're not interchangeable.

Most small businesses assume Google Ads is too expensive before they've even looked into it properly. Here's why that assumption is worth questioning.

There's a difference between being seen on social media and being found on Google. For local service businesses, understanding that difference could change where you put your time and money.

There are three questions every business should be able to answer honestly before running Google Ads. They're not complicated, but skipping them is one of the most common reasons ads don't deliver.

Most small businesses expect Google Ads to deliver leads immediately. Here's the honest timeline, what the early weeks look like, and what good results actually mean for a modest budget.

Google Ads accounts are set up with defaults designed to spend your budget as broadly as possible. Here are the four settings I switch off in every new account, and what they cost you when they're left on.