The ads were working. The bookings weren't.
A client wanted to stop their ads because the bookings weren’t coming in. The enquiries were, though, so I got my pretend customer hat on and looked at what happened after someone hit send.
How Long Does Google Ads Take to Work?
The most common misconception I come across is that Google Ads delivers results straight away. The answer no one wants to hear? It takes time. Here's what to actually expect.