I do Meta ads too. It's just not on my website.

I do Meta ads. I took it off my website because no one was asking about it. Here's why that's changed.

Why Google Ads leads

Google Ads is my main service. I enjoy the work, and it gets a small business real results on a tight budget, especially when there isn’t much in the way of creative to work with. Search ads run on text and intent, someone's already looking for what you offer, so there's no big library of photos or video needed to get in front of them.

That's why Google Ads is my main service. It’s not because Meta doesn't work. It’s because Google fits the businesses I work with best.

Why Meta isn't listed

I took Meta off my website as a service because nearly all the small businesses I was being contacted by, were asking about Google Ads far more than Meta. So I niched, let’s say focused the site and my services on what people wanted to know about. That hasn't changed, Google Ads is still what most enquiries are about.

But lately there’s been a change! Once someone's asked about Google Ads, Meta's come up in the same conversation. So here it is, yes, I do Meta ads too. It's just not listed as its own service on the site. If you’re looking at Meta ads, all you need to do is ask.

What that means for you

If you've been assuming that I only do Google Ads, or wondering whether I do Meta at all, now you know. I do both.

It matters for a bigger reason too. The right platform for your business isn't always the one advertised the loudest or the one you favour, it's the one that fits your budget, your goals, and what you've got to work with creatively. Worth thinking about before you pick a platform at all.

If Meta ads is something you're considering, you know it's an option. What it actually costs to do well is a different question, one I've laid out here.