If you’ve ever wondered how we actually read — not just what we’re reading, but the brain’s process behind it — you’re not alone. Understanding how people take in written content can make a huge difference in how you design and write it.

In the crowded space of social media, distinguishing your content is essential. Visual hierarchy plays a pivotal role in directing the viewer's attention to the most crucial elements of your design. But what is it exactly, and why does it matter?