Marketing isn't one thing. It's a funnel – each stage does a different job.
You post on Instagram. You run Google Ads. You've got a website with a contact form. Most business owners bundle all of that into one lump called "my marketing" and to them, it either works or it doesn't.
What Meta ads actually cost (and why the price catches people out)
Most small businesses only ask me about Google Ads. When Meta comes up, it's always the same question: what does it actually cost?
A Day in the Life of Adelie Creative
Friends and family always ask me what my working day actually looks like. Fair question. From the outside, "Google Ads management" sounds like it means logging in once a month, moving a slider or checking a report. It doesn't.
How Long Does Google Ads Take to Work?
The most common misconception I come across is that Google Ads delivers results straight away. The answer no one wants to hear? It takes time. Here's what to actually expect.